Los Angeles Times: The Case for Color: Why Brides Are Rethinking the White Wedding Dress The Case for Color: Why Brides Are Rethinking the White Wedding Dress If you've ever flicked through a bridal magazine, you'll notice that wedding dresses come in a range of styles. But almost all of them — especially in western countries — are white. However, wearing a ...

Understanding the Context

Here comes the bride, all dressed in — black? Today’s brides are no longer interested in wearing white for their big day. While the conventional wedding attire features elegant long, white dresses ... “Nude” fabrics and undergarments are often beige or white.

Key Insights

More bridal designers of color are trying to change that. By Sadiba Hasan In January, Tessa Tookes tried on her dream wedding dress at a ... The New York Times: Saying Goodbye to the Plain White Wedding Gown New York Post: Brides are ditching white gowns for ‘dramatic’ black dresses People: Bride Says ‘So Many People’ Wore White to Her Wedding Despite Strict Dress Code