The moment we’ve all been waiting for has finally arrived — Walmart-owned plus-size fashion brand Eloquii has introduced a dedicated bridal business for plus size women. And in true Eloquii style, ... Today ELOQUII announces Bridal by ELOQUII, a new brand and category that offers “everything for the bride, for every moment,” according to a statement from the plus-size brand.

Understanding the Context

The collection will ... Though the pandemic has shaken up the bridal industry, one of the biggest struggles for plus-size brides remains the same: sizing availability. Enter Anthropologie’s sister company, BHLDN. The brand ...

Key Insights

Los Angeles Times: Celebrate Your Curves: 5 Wedding Dress Trends Every Plus-Size Bride Can Rock LA Times Studios may earn commission from purchases made through our links. Step into any bridal salon in 2025 and you’ll immediately feel it: fashion is shifting. No longer is the industry whispering ... Celebrate Your Curves: 5 Wedding Dress Trends Every Plus-Size Bride Can Rock Plus size wedding dresses are serving couture, confidence, and full main-character energy. I’m reacting to the most stunning gowns — from curve-hugging silhouettes to dramatic ball gowns — and the ...

Final Thoughts

6 which definitely calls for more inclusive sizes in the bridal range. Despite this reality, the average bridal boutique doesn't carry the average American women's size, which is shocking. Most ...