Ally Voss, founder of Clover London, echoes this. Brides who opt for three dresses, she explains, often want their look to evolve across a long wedding day. The ceremony, reception and evening each ...

Understanding the Context

New York Post: Brides stun in cheap wedding dresses: ‘It’s all about the confidence’ Wedding season is here, and if you're a bride-to-be, you're probably starting to feel excited about all of your upcoming bridal festivities. You've probably already said "yes" to the dress you'll say ...