Retail TouchPoints: As Legacy Bridal Retailers Flounder, DTC Brand Azazie is Selling 5,000 Dresses a Day As Legacy Bridal Retailers Flounder, DTC Brand Azazie is Selling 5,000 Dresses a Day A leading occasionwear brand is showcasing it’s inclusive and affordable bridesmaid dresses. As the UK wedding season gets underway, Azazie, a leading direct-to-consumer bridal and occasionwear brand, ... Azazie doesn't take returns on custom sizing, but they do offer an alteration allowance.

Understanding the Context

The 3 BM with the standard sizes are very happy. They will all need hems and some small alterations in the bust and waist, but everyone was pleased with how flattering the dresses are. I particularly liked the way the 5 different styles work together. A black and gold theme with Azazie’s gold stretch satin bridesmaid dresses is such a stunning choice—my bestie’s bridesmaids wore these for her wedding, and I can’t sing their praises enough!

Bridesmaid Dresses & Wedding Dresses | Azazie

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Bridesmaid Dresses & Wedding Dresses | Azazie
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Samples
Samples
Real #Azazie Wedding | Stephanie + Matt | Azazie | Blog
Blog Posts | Azazie Blog - Part 7
Blog Posts | Azazie Blog - Part 7
Blog Posts | Azazie Blog - Part 8
Blog Posts | Azazie Blog - Part 8
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Are Azazie dresses true to size? – Azazie Help Center
Dress Shopping? Samples are a Must – And Other Fun Things | Azazie Blog
Dress Shopping? Samples are a Must – And Other Fun Things | Azazie Blog
Dress Shopping? Samples are a Must – And Other Fun Things | Azazie Blog
Dress Shopping? Samples are a Must – And Other Fun Things | Azazie Blog
Dress Shopping? Samples are a Must – And Other Fun Things | Azazie Blog
Azazie’s At-Home Try On Program | Azazie | Blog
Real Azazie Weddings | Azazie | Blog
Real Azazie Weddings | Azazie | Blog
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Azazie samples, just pay shipping : r/weddingplanning
Free Azazie dusty rose and dusk samples that I could mail to someone in
Does anyone want any samples from Azazie? : r/weddingplanning
Azazie Grey Dress at Linda Fujiwara blog

Key Insights

The color is a beautiful champagne gold (not too brash, super elegant) that pairs perfectly with black, and the stretch satin has amazing drape. I used Azazie and had a great experience. I got three of the sample dresses to check on quality and sizing and was very happy with both. I then chose a color and length and let the bridesmaids pick the style. 2 chose the custom size option and 3 did standard sizes.

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Final Thoughts

Everyone got their dresses within 4 weeks and they looked beautiful. One of the bridesmaids ordered the wrong standard size (her ... Azazie charges you to try on dresses which is the biggest load of crap ever. If you're fine with them picking their own style I would HIGHLY recommend giving them a color and length and letting them figure it out. Has anyone gotten the azazie eucalyptus color for bridesmaid dresses for an early fall wedding and have pics? groom is wearing navy.